User Experience Design
CZ Health Insurance
CZ Health Insurance is one of the largest health insurance providers in the Netherlands, offering a wide range of insurance plans, including basic and supplementary health coverage. CZ's core mission is to provide accessible and high-quality healthcare for its members, focusing on personalized support and transparent healthcare services. The company offers multiple health insurance plans such as the Zorg-op-Maatpolis, Zorgbewustpolis, and Zorgvariatiepolis, along with additional dental and specific supplementary packages for various needs like physiotherapy, alternative care, and more.
Support in migrating from Sketch to Figma
(Re)designing existing user flows in the sales funnel
Designing, testing, and reviewing components in the design system
Client:
CZ Health Insurance
Project:
Ongoing
Role:
As a Digital Designer in the Sales & Consumer team, I am responsible for optimizing the sales funnel of CZ.nl and other insurance labels under the CZ brand. My role involves improving user flows across multiple customer journeys to create a seamless health insurance buying experience. Additionally, I set up, maintain, and review components within the design system, ensuring consistency and efficiency across all digital touchpoints.
Website:
